Selected Works

Embrace complexity and nuances

I joined ActionIQ when it was a 20 people startup. I was fortunate to be part of its fast-growing journey to become one of the most capable Customer Data Platforms to help marketers connect data sources, create targeted segments and orchestrate omni-channel campaigns.

I shipped many product improvements as well as end-to-end large projects such as Trigger, Journey and Data Ingest Tool.

1. Data ingest tool

A tool to empower internal & external users to quickly ingest ad-hoc data tables without writing scripts.

👉 Project Link

2. Trigger campaign

Led designs on real-time campaigns to optimize marketing strategy for marketers. Collaborated, prioritized and delivered MVP to enable key workflows and defined phased improvements with cross-functional efforts.

👉 Project Link

3. Reduce Variable clutter

Created a journey map that identified the root cause of Variable clutter and its impact on user workflow across different touch points. Tagged, merged and prioritized potential projects with Engineering and Product teams.

👉 Project Link

4. Connecting Experience

Led multiple projects to elevate user experience and ensure product excellence post-launch. Journey connections is one of the projects to unlock more marketing use cases for our clients with minimal efforts.

👉 Project Link

5. Audience 2.0: Beyond Definition

A series of improvements to organize, display and get insights from Audience.

👉 Project Link

6. Design System